According to GSMA, over half of all eSIM activations worldwide happen for exactly this reason: travel.
The overnight bus crowd figured this out before most people's home carriers did.
Every hour spent hunting for a SIM shop in a new city is an hour not spent seeing it, or eating the thing everyone told you to eat. VIA eSIM sets up in minutes, before you even land, so you can go straight from the airport to your first hostel bunk bed without a detour.
Regional plans mean you are not starting over at every border either. One connection, most of your route covered, more time for the actually interesting decisions, like whether the overnight bus was a mistake.


